It is a necessity for businesses to implement new strategies to avoid being left out in the evolving digital world. More so, it is important to ensure that these strategies are efficient and effective in engaging consumers. Ultimately, it will grant you an edge over competitors and help to optimize your business.
Read MoreMore luxury brands have been making an extra effort to attract affluent consumers from emerging markets which play a crucial role in the growth of the luxury industry. The incomes of these consumers are facing a steady growth in many markets across Southeast Asia (SEA) which shifts the focus of many luxury brands towards them as they notice a growth struggle in developed markets such as Hong Kong and China.
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