Singapore Yacht show – Asia’s leading yacht and luxury show is here. It is the only yacht show in Singapore, which is fully supported by Global Yachting Industry and Singapore Tourism Board. Like all the previous ones, the 8th edition of the show is going to be a great place to discover some of world’s finest yachts and super yachts in an elite and highly social setting.
Read MoreVirtual reality and 360-degree videos are right now among the most talked about topics in the field of technology.A number of companies have started exploring these technologies in order to give their brand an edge over the competitors.Here, with the help of infogographics, we’ve discussed some of the basic differences between VR and 360 videos.
Read MoreNew data suggest that the luxury market is on the rise. Given demographic shifts in the U.S. consumer market, we should be experiencing a luxury boom, not a bust. The affluent are holding tight to their cash and carefully allocating their luxury indulgences to the categories where they get the greatest happiness return on their investment, which increasingly is through experiences and that’s where technology comes into play. With this in mind, here’s a run-down of some of the best examples of VR, AR & MR for luxury brands.
Read MoreThe advent of virtual reality in the automotive industry dates back to 2013, when Ford used an ultra-high definition VR lab to enable engineers and designers based in different locations around the world to work together on vehicles in real time.The next remarkable use of Virtual Reality was made by VOLVO in 2014, on the launch of XC90 SUV .Since then, VR automotive application has stepped beyond the R&D labs and factories, and entered showrooms and homes. With VR headsets, consumers can test drive any car of their choice just by sitting at their home.
Read MoreVirtual Reality (VR) increases the effectiveness of marketing strategies and improves sales which eventually leads to a higher profit margin. With the wide array of benefits from using VR, real-time customization is one of the notable few. Here, we will take a deeper look and explore the advantages of real-time customization for yachts.
Read More2018 kicked off with The Phuket RendezVous, a luxury event focused on Yachts that unites the most important brands of the industry in Asia. During the event, our main goal was to provide important names of the industry with the experience of being on a yacht in Virtual Reality. And these are our takeaways
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